It goes without saying that 2023 has been a challenging year for us all, particularly small businesses.
We understand that many of you have noticed our disappearance from the shelves of Waitrose and Sainsbury’s. As the cost of goods continues to rise, the margins that supermarkets require us to meet have risen too.
Unfortunately, the increasing costs of goods have resulted in us not being able to meet these margins without compromising the integrity of our porridge. One of our core values is that we’ll never sacrifice the taste or texture of our breakfasts, no matter what the world may throw at us because we know how important starting your day with a nutritious breakfast is.
We’re optimistic that this won’t be forever, and that when the cost of goods stabilises, you’ll hopefully see us back gracing your shelves. But in the meantime, the best way to get your porridge fix is via our website. Or if you’ve run into a breakfast-related emergency, we’re now on Amazon, with prime next-day delivery available.
We’d like to take this opportunity to thank all of our loyal customers for your support and understanding during such challenging times. Being a small family-run business, when things get tough, we know that we can always rely on our wonderful customers to help keep us positive.
An update on where you can find us!
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